LaunchING 9-1-1’s Record-Breaking ABC Debut

To mark the arrival of 9-1-1 to ABC, we crafted a cinematic campaign positioning the network as the new home for the hit series, starring Angela Bassett, Peter Krause, and Jennifer Love Hewitt.

Set to Katie Garfield’s haunting track “Who Will Save You,” the creative established a powerful emotional tone for Season 7 and unified the rollout across on-air, social, and streaming. The premiere broke ABC streaming records and delivered the network’s highest-rated Thursday drama in two years.

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