WHAT A MAN

To kick off a fresh season of The Bachelor, ABC called on us to help introduce Matt James, the first Black Bachelor in franchise history. Set to Salt-N-Pepa’s iconic “Whatta Man,” our high-energy campaign teased the season’s mix of charm, chemistry, and chaos, giving Bachelor Nation exactly what they came for, romance, drama, and a jaw dropping twists.

The launch debuted to massive fanfare across platforms and 5 million viewers tuning in for the premiere. With bold visuals and a nostalgic track, the campaign struck the perfect chord, earning love from longtime fans and new viewers alike.

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SOCIAL