UNPRECEDENTED, UNBELIEVABLE, UNCOMPROMISED

To spotlight AMC+’s true crime slate, Northern Lights produced a quarterly “True Crime Sizzle” campaign, bold, editorially driven image spots that cut through the noise and reinforced the network’s distinctive voice.

Each rollout aligned seamlessly with AMC’s broader brand messaging while introducing a sharp, genre-specific tone for this recurring series. We delivered a hero 30-second trailer along with 15- and 6-second versions, all formatted across every aspect ratio and customized for optimal social engagement.

The work reinforced AMC+ as a top-tier destination for premium true crime storytelling and further expanded our ongoing collaboration with the brand.

Creative Direction

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FINISHING

Sound Design & MIX

VERSIONING

SOCIAL