AFTER 23 YEARS, THE NBA IS BACK ON NBC!

Tasked with generating maximum excitement for the network’s historic return, the first NBA game on NBC since 2002, we created a high-energy hype spot featuring star players and highlight-reel moments from the four Tip-Off teams, cut to Cook Classics’ syncopated track “The Real Thing.”

The campaign launched across NBC’s College Football and Sunday Night Football broadcasts and will run through the October 21 Tip-Off. Serving as a preview of what’s ahead, this spot sets the stage for our next project: the game-open sequence that will appear at the start of all NBA on NBC broadcasts, beginning with the February 1, 2026 premiere of Sunday Night Basketball on NBC and Peacock.

CONCEPT

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FINISHING

MUSIC SEARCH

SOUND DESIGN & MIX

VERSIONING