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WINTER BREAK
TBS & TNT
Bringing Holiday Joie de Vivre to the TBS & TNT Fireplace Mantle
In what’s become a new holiday tradition, Northern Lights Agency, along with Bodega Studios creator and director Adam Reid, teamed up with TBS & TNT for two seasons of All I Watch For Christmas producing twenty unique pieces of content.
The Mantle features anthem spots, network ID’s, and shorts made just for social as well as packages for print and digital.
Our collaboration led to a gold G.E.M.A award!
CREATIVE DIRECTION
STRATEGY
concept
scripts
PRODUCTION
design
animatioN
ORIGINAL CHARACTERS
EDIT
FINISHING
SOUND DESIGN & MIX
PACKAGING
SOCIAL
01
02
The CAMPAIGN was supported with ANTHEM SPOTS,
NETWORK IDS, PRINT, DIGITAL and social assets.
02
03
WE HANDLED EVERY ASPECT OF CREATION FROM CONCEPT AND SCRIPTS TO PRODUCTION, DESIGN, COMPOSITING, ANIMATION AND MIX.
03
A comedy showcase starring Holiday Cards brought to life.
“We wanted to create a one-of-a-kind campaign to cut through the clutter of the holiday season. It recalls the winter break we eagerly looked forward to as kids—a true break from the same old, same old.”
Gigi Nicolas
CREATIVE DIRECTOR
TBS & TNT
“It was a delight to work with Adam Reid and the team. They brought creativity and joy to every step of the process. The Mantle for Winter Break on TBS aligns with the brand promise that ‘We’re Always Here for a Good Time.’”
Jon Quick
VP, BRAND CREATIVE
TBS & TNT
“HERE COMES A POLE, tongue on a pole, SUCH A FROZEN POLE, Stuck on a pole.”