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Thursday Night Football Open
NBC Sports
Kicking Off the NFL Weekend with Pentatonix and NBC Sports
To launch NBC’s new Thursday Night Football package, we partnered with the NBC Sports team to concept and produce the show open, featuring a custom rendition of “Weekend Go,” inspired by Pentatonix’s hit track “Sing,” which has racked up nearly 17 million views on YouTube.
This bold, high-energy Microsoft Surface sponsored opener blends game-day highlights, player cameos, and Pentatonix’s signature harmonies to capture the electricity of football’s unofficial weekend kickoff. From concept through post, we helped bring this fan-favorite anthem to life, setting the tone for every Thursday night matchup on NBC.
CONCEPT
CREATIVE DIRECTION
Production
EDIT
POST
AUDIO MIX AND SOUND DESIGN
WEEKLY VERSIONING
“Pentatonix, with millions of young fans, are the perfect choice for our show open as we debut Thursday Night Football, ‘Weekend Go’ combines their mega-hit with spoken word for a fresh new approach to kicking off the weekend.”
- Fred Gaudelli, Executive Producer of NBC’s Thursday Night Football and Sunday Night Football