Puzzles meet murder in Ludwig, a brilliantly offbeat mystery series.

We partnered with BritBox on the trailer for Ludwig Season 2 to blend murder-mystery, puzzle solving, drama and humor, all into one dramatic cut.

"Season 2 trailers often pose a creative challenge because you are serving two audiences," says Executive Creative Director Mark Valentine. "You are creating awareness and anticipation for existing fans, as well as attracting new viewers."

All the pieces are falling into place...

creative direction

editorial