Eight screens. One seriously big FOX story.

For FOX’s 2022 Upfront, Northern Lights led creative direction and editorial for an immersive, 360-degree presentation that brought FOX Entertainment, FOX Sports, FOX News Media and Tubi together for the first time under one roof.

Built across eight screens — with a single-screen cutdown to match — the experience showcased everything from new series like Accused, Alert and Monarch to live sports, news, streaming, talent and FOX’s latest advertising innovations, all tied together by the “BUILT FOR YOU” message.

CREATIVE DIRECTION

editorial