When the movies are this big, all you really need is a bowl of popcorn and a good seat on the couch. For FX, Northern Lights led creative direction and editorial on multiple brand image spots celebrating the network’s lineup of blockbuster Hollywood films.

Packed with high-impact moments and fast-paced editing, the piece leans into the thrill of the movie experience while weaving FX branding throughout the cut—turning the spot into a playful visual challenge for sharp-eyed viewers. Bonus points if you can catch every FX logo.

creative direction

editorial