Our work
Portfolio
milan cortina olympic showcase
nbc sports
For the 10th year in a row, we’ve had the pleasure of partnering alongside the NBC Sports team and their Olympic marketing initiatives to get fans pumped once again!
The Northern Lights Agency played an integral role, handling creative concept, editorial and post-production for three hype initiatives — Milan-Cortina Olympics Spectacle, All The Things She Said, and LA28 California Dreamin’.
According to Variety, “The 2026 Milan-Cortina Winter Olympics opening ceremony averaged 21.4 million viewers across NBC and Peacock, a 34% increase from the 2022 Beijing Games.”
Creative direction
editorial
sound design/mixing
FIGURE SKATING - All The things she said
The much-anticipated figure skating competition is always a fan favorite. With the viral sensation track by Tattoo “All The Things She Said”, coupled with visually stunning footage of our figure skaters, this video garnered over 22 million views (and counting!) across socials.
CALIFORNIA DREAMIN’
Our work also included an anthem film promoting the 2028 Los Angeles Olympics, which aired during the closing ceremony, starring Kate Hudson performing her own rendition of “California Dreamin’”.
The video was widely shared by Kate and NBC on socials!
Next up: LA 2028!
