Our work
Portfolio
milan cortina olympic showcase
nbc/PEACOCK
For the sixth Olympics in a row, our team partnered with NBC to support their Olympic marketing initiatives, driving fan excitement and engagement around the world’s biggest sporting event.
The Northern Lights Agency played an integral role, handling creative development, editorial and post-production for three hype initiatives — driving viewers to the opening ceremony with “Milan-Cortina Olympics Spectacle”, highlighting the artistry of the U.S. Figure Skating team with “All The Things She Said”, and teasing what’s next with Kate Hudson’s “LA28 California Dreamin’”.
“The 2026 Milan-Cortina Winter Olympics opening ceremony averaged 21.4 million viewers across NBC and Peacock, a 34% increase from the 2022 Beijing Games.”
- Variety
Creative direction
editorial
Design & motion graphics
sound design/mixing
social
versioning
FIGURE SKATING “All The things she said”
The much-anticipated figure skating competition is always a fan favorite. With the viral sensation track by Harrison “All The Things She Said”, coupled with visually stunning footage of our figure skaters, this video garnered over 22 million views (and counting!) across socials.
LA 28 “CALIFORNIA DREAMIN’”
Our work included an anthem film promoting the 2028 Los Angeles Olympics, which aired during the closing ceremony of Milan Cortina, starring Kate Hudson performing her own rendition of “California Dreamin’”.
The trailer was widely shared by Kate and NBC on socials.
Fans are saying:
This is truly an incredible ad! Kate Hudson is perfect for it and her voice is magical.
This is genius! Kudos to whoever thought of this idea. Friggin love it! And Kate Hudson nails it! ❤️🔥💙
