Four-time Grammy Award–winning artist Lenny Kravitz stars in the stylized weekly show open for Sunday Night Basketball, NBC’s primetime NBA showcase. “I have been a fan of basketball and the NBA since I was a kid,” Kravitz said in a statement. “I am happy to be invited to take part with NBC Sports and the NBA, and I celebrate their support of sports, music, and culture. I am looking forward to this special moment.”

The Northern Lights team partnered with NBC to develop the open from initial animatics through editorial, finishing, and final conform.

The post-NFL debut featuring the Knicks and Lakers drew 4.5 million viewers across NBC, Peacock, and Telemundo, and the late Thunder-Nuggets matchup pulled in 2.9 million viewers to become NBC’s most-watched late primetime NBA game on record. The doubleheader averaged 3.7 million viewers overall, making it the most-watched NBA Sunday night of the regular season since 2002 and the top regular-season game of 2025-26 outside of Christmas Day and opening night.

CREATIVE DIRECTION

EDITORIAL

FINISHING