Mystery Lives Here

PBS has long been home to some of television’s most compelling mysteries and dramas — and Northern Lights helped bring that slate to life from concept through final delivery. Across multiple executions, we handled creative direction, scripting, editorial, design and animation, finishing, sound design, and mix, bringing intrigue, emotion, wit, and suspense together in a campaign that feels sophisticated, cinematic, and seriously entertaining.

For select spots, we introduced a signature blue line inspired by the legendary Saul Bass — a simple design element transformed into a character of its own, weaving through scenes and connecting characters, clues, and stories unifying the look and feel of this campaign.

CREATIVE DIRECTION

SCRIPTS

EDIT

Design & Animation

FINISHING

SOUND DESIGN & MIX