mystery campaign

PBS

Mystery Lives Here

PBS has long been home to some of television’s most compelling mysteries and dramas — and Northern Lights has helped give that slate a voice all its own. Across these spots, we led creative direction and editorial, bringing together intrigue, emotion, wit, and just the right amount of suspense to showcase a side of PBS that’s sophisticated, cinematic, and seriously entertaining.

CREATIVE DIRECTION

SCRIPTS

EDIT

FINISHING

SOUND DESIGN & MIX

Clues, Secrets & Suspects

Alibis. Hidden clues. Unexpected twists. Big reveals. We leaned into the language and classic tropes of the mystery genre, using carefully selected dialogue, music, and fast-paced editorial to turn PBS’s expansive library into its own unfolding mystery — always leaving viewers wanting to know what happens next.

Drama With a Pulse

Beyond the whodunits, the work showcases the emotion, urgency, and ambition running through PBS’s wider drama slate. Carefully crafted copy and character-driven dialogue weave different series and stories into seamless, cinematic pieces that feel like more than a collection of clips — they create a world audiences want to step into.

One Slate, Plenty of Stories

From sweeping drama to clever mysteries, each spot gives a different side of PBS programming its moment while staying unmistakably part of the same world. Built across multiple lengths and formats — including social — the campaign gives PBS a flexible way to bring its prestige scripted lineup to audiences wherever they’re watching.

Mystery, drama, secrets, stories: they all live here.

mystery campaign

PBS

AMC "AcornTV: Summerwater"

Disney+/Hulu "All Eyes On Us"