Launching Doctor Odyssey FOR ABC

We were brought in to help debut Doctor Odyssey, a stylized Ryan Murphy medical drama that blends sharp storytelling with the bold, character-driven tone audiences expect from the network.

We cut a high-intensity trailer set to a remix of Peggy Lee’s “Fever” to capture the show’s intensity and intrigue, seamlessly weaving in rave critics reviews.

The result? Doctor Odyssey delivered ABC their highest rated dramatic debut in four years, drawing a massive
cross-platform audience of 14 million viewers in its first week, and claiming the #1 spot on Hulu’s Top 15 Today list on its first day!

Creative Direction

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DESIGN

MUSIC SEARCH

Sound Design

VERSIONING