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Brand Anthem
A+E Networks
One Voice, Six Brands, Global Reach
To support A+E Networks International at MIPCOM, we were tasked with an ambitious editorial challenge, create a unified sizzle that seamlessly connected the distinct personalities of six global brands, Lifetime, A&E, HISTORY, FYI, H2, Blaze, and Crime+Investigation.
Rather than crafting a generic highlight reel, we built a bold, continuous narrative that positioned A+E as a versatile global powerhouse. From high-stakes true crime and emotionally resonant reality to historical epics and lifestyle disruptors, we wove together brand-defining moments into a single story of impact, diversity, and reach.
The sizzle premiered at MIPCOM as part of A+E’s international sales presentation and played a key role in elevating buyer interest across multiple titles, including the standout acquisition of Spy Wars by Showtime.
Designed for international buyers, the piece was tightly edited for clarity, energy, and genre flow, while respecting the unique DNA of each brand. The result? A reel that felt strategic, cinematic, and ready for primetime, across all time zones!
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