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Super Bowl LVI Open
NBC Sports
The Opening Moment for MillionS OF Fans
We partnered with NBC Sports to craft the epic Halle Berry–hosted open for Super Bowl LVI, a high-stakes cinematic journey that set the tone for the biggest night in American sports.
Watched by over 112 million viewers, this marked our fourth Super Bowl open for NBC, an ongoing collaboration built on trust, heart, and high-impact storytelling
The piece was featured in Variety, The Hollywood Reporter, The LA Times, The Daily Beast, and Yahoo News, solidifying its place not just in the broadcast, but in the cultural conversation.
CONCEPT DEVELOPMENT
CREATIVE DIRECTION
Edit
VFX
Finishing
Sound Design & MIX
"The bulk of the TV spot was an artfully-edited montage of famous movies about football, including Any Given Sunday, Friday Night Lights, Little Giants, and, uh, Forrest Gump."
THE DAILY BEAST
The open features appearances by Kevin Hart, football legends including Joe Namath and Peyton Manning, and a special musical cameo by Carrie Underwood.
"It’s only fitting that the first Super Bowl in Los Angeles in nearly 30 years would open with an homage to football and Hollywood, narrated by none other than Oscar winner Halle Berry."
