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The Outlaws
Prime Video
Returning to the Scene FOR The Outlaws Season 3 LAUNCH
The creative brief: balance the sharp, offbeat humor of Stephen Merchant with the gritty tension of Elgin James.
Leaning into the show’s setting, we used graffiti-inspired freeze frames to introduce the ensemble cast with bold, graphic flair, grounding the chaos and comedy in character and place.
This was our third campaign for the hit series.
Creative DirectiOn
STRATEGY
Edit
DESIGN
ANIMATION
Sound Design & MIX
“Understanding how to translate this genre-bending series for audiences was not easy but Northern Lights did it flawlessly. They were able to create a trailer that highlighted the hilarious comedic moments in the series, while also setting the stage that there is something more serious and thoughtful lying beneath the surface—and they did it all in just two minutes.”
Kiia BRANTLEY
LEAD, TITLE MARKETING
PRIME VIDEO
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Season 2 LAUNCH Trailer
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AND Our OCEAN’S 11 style :30