Haunting Halloween Stunt for AMC+ and Shudder

To help AMC+ and Shudder own the Halloween season, we crafted a spine-tingling campaign with a simple challenge: Can we scare you in just :30 or :15 seconds?

These high-impact spots packed eerie visuals, sharp editorial, and a chilling custom score, all designed to deliver maximum suspense in minimal time.

The soundtrack extended from the John Carpenter-inspired Shudder mnemonic, tying the creative seamlessly into the brand’s sonic identity.

The result? A bite-sized scarefest that dared viewers to lean in. just as they were about to look away. Scary good.

CreativE DIRECTION

CONCEPT

SCRIPTS

EDIT

SOUND DESIGN & MIX

VERSIONING