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Kornacki Decision 2024 Campaign
MSNBC
the Heart Behind the Numbers
In this Emmy-nominated campaign, MSNBC partnered with Northern Lights and BODEGA director Adam Reid to bring Steve Kornacki’s humble brilliance to the forefront of its Decision 2024 coverage, revealing the human side of a data-driven mind.
For the first spot in the campaign, “Numbers,” we took viewers inside 30 Rock, capturing Kornacki’s signature insight and quiet intensity as he unpacked the numbers shaping the next election.
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“Routine” offers an intimate glimpse into Steve Kornacki’s quiet drive, revealing the sincerity, rhythm, and grounded charm behind his data-driven brilliance.
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“Family Portrait” captures Steve Kornacki’s Election Night process, revealing how each data point becomes part of a larger story.