Full-Court Press for Prime Video’s Inspiring Doc

We crafted a 360° campaign for Prime Video’s feature documentary Chi-Town, the gripping story of basketball phenom Keifer Sykes and his journey from the streets of Chicago to the international stage. The film traces his drive for a spot in the NBA while navigating life’s obstacles off the court.

Our work included trailers, taglines, key art, social content, and the film’s opening title sequence, capturing the heart, grit, determination, and hope at the core of Keifer’s story.

Chi-Town premiered in competition at SXSW and is now streaming on Prime Video and AppleTV+. Northern Lights partners David Gioiella and Mark Littman also served as Executive Producers.

EXECUTIVE PRODUCING

CREATIVE DIRECTION

EDITORIAL

DESIGN

FINISHING

KEY ART

SOUND DESIGN & MIX