NBC and Michelin Team Up with BODEGA to Showcase
the Only PERFORMANCE Tires Jay Trusts

Jay Leno knows comedy, but he really knows cars. So when NBC and Michelin set out to spotlight what makes Michelin tires the gold standard for supercars, they turned to someone who’s driven them all.

BODEGA Director Adam Reid joined Jay for a once-in-a-lifetime ride in his McLaren F1, a $24 million hypercar where only the best will do. The result? A fast, funny, and finely tuned spot that mixes Leno’s signature charm with high-octane visuals and a clear brand message. Michelin is the tire trusted by car lovers who know the difference.

From setup to spinout, we captured every detail in a cinematic, story-first style that appeals to gearheads and casual viewers alike, making Jay’s performance feel personal, and the car’s precision feel essential.

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SOUND DESIGN & MIX