Stop-Motion Mardi Gras for Popeyes and truTV

New Orleans is famous for two things, food and music. So when truTV and Popeyes teamed up for a spicy co-branded spot, we knew it called for something bold, fun, and finger-lickin’ weird. Enter stop-motion animation, a wildly effective way to bring the flavor of the Big Easy to an office near you.

We handled everything from concept through completion, crafting a playful story where fried chicken, Mardi Gras brass, and swivel chairs collided. Think less “Monday morning status meeting” and more “Tuesday lunch parade.”

The result? A scroll-stopping campaign that brought Popeyes’ southern flavor to truTV’s audience, without spilling any gumbo on the keyboard.

CREATIVE DIRECTION

CONCEPT

PRODUCTION

ANIMATION

EDIT

FINISHING

SOUND DESIGN & MIX

SOCIAL