A Beautiful Racket, truTV’s Signature Sound

We captured the chaotic brilliance of truTV with an audio-driven spot that turns shouting, crashing, and gut-busting laughter into an unexpected symphony.

After a successful collaboration with WarnerMedia on the truTV Upfront, we were invited to develop the concept into a 30-second broadcast piece, celebrating the glorious noise that could only come from truTV.

Creative Direction

STRATEGY

Edit

FINISHING

Sound Design & MIX

VERSIONING