Hooked on a Feeling, 30 Years in the Making

To celebrate Lifetime’s 30th anniversary and launch their biggest campaign of the year, “Hooked on Summer,” we crafted high-energy, editorially driven spots that capture the season’s nostalgic fun and fan-favorite flair, featuring signature split screen moments and transitions.

Set to a fresh remix of Blue Swede’s “Hooked on a Feeling,” the work invites longtime fans and new audiences alike to get hooked all over again.

Creative direction

CONCEPT

edit

DESIGN

finishing

SOUND DESIGN & AUDIO MIX