the biggest night of the year for a+E global media.
Every year.

Year after year, Northern Lights leads editorial, creative direction and audio for A+E Global Media’s annual Upfront — a major ad-sales event that brings the company’s networks, talent, programming and business priorities together in one seamless, 22+ minute presentation designed to excite advertisers, agency partners and the marketplace.

With significant ad revenue at stake, each Upfront has to do more than showcase what’s new. It has to turn a wide-ranging portfolio of programming, talent, platforms and partnerships into a persuasive case for why advertisers should believe— demonstrating the audiences A+E can reach, the cultural relevance of its content, and the range of opportunities available to brands across its ecosystem.

And that work starts long before the final edit.

CREATIVE DIRECTION

Edit

Finishing

Sound Design & MIX