Nobody likes being left out — especially Chairy. For this CBS Sports app campaign, Northern Lights took an original concept from first idea through final delivery, creating an entirely AI-generated spot starring a solitary empty chair as the ultimate symbol of sports FOMO.

Equal parts playful and unexpected, the piece turns a simple idea into a memorable reminder that with the CBS Sports app, you never have to miss the action — or leave Chairy sitting on the sidelines.

"The NL team knocked this out of the park! ‘Chairy’ is a hit!"

- William Lee, Sr. Writer/Producer, CBS Sports Marketing

CREATIVE DIRECTION

Scripts

PRODUCTION

EDITING

motion graphics

SOUND DESIGN/MIXING

VERSIONING