Northern Lights led creative direction and editorial for this high-energy spot, designed to showcase the combined power of Apple TV+ and Peacock by seamlessly weaving content across both platforms.

By interconnecting award-winning originals, live sports and events, iconic franchises, and blockbuster films, the piece creates a fast-moving edit where moments and characters join in conversation with one another.

The result is a bright, playful, and highly dynamic spot that transforms the bundle into a cohesive, can’t miss, entertainment experience.

creative direction

editorial