CBS and AT&T at the Half Bring Halftime into the Paint

As part of CBS Sports’ evolving rebrand, we were tapped to develop a complete show package for AT&T at the Half, along with a robust sponsorship toolkit designed for seamless integration across every broadcast throughout the season.

Building on CBS Sports’ new visual identity, we created a package that felt like a true extension of their in-game show packaging. The system included everything from opens and closes to bumpers, lower thirds, transitions, and customizable sponsorship templates, all designed with maximum flexibility for a wide range of branded segments.

The result: a modern, adaptable graphics toolkit that elevates the halftime show while supporting sponsor visibility, without ever stepping outside the CBS Sports brand.

STRATEGY

CREATIVE DIRECTION

IDEATION

DESIGN

Motion Graphics

ANIMATION

TOOLKITS