Lighting Up the Strip WITH A SHOW OPEN
AND PROMO PACKAGE

Las Vegas draws over 40 million visitors a year with its nonstop energy, bright lights, and anything-goes attitude. But there’s one gamble you don’t want to take, where you park. One wrong move, and your car might end up in the hands of Sin City Tow.

Discovery’s Sin City Tow takes viewers on a wild ride with the crew patrolling the Strip, offering a chaotic, colorful, and often surprising look at the city behind the neon.

To match the tone of the show and the city, we designed a vibrant visual system inspired by Vegas’ iconic glow of neon, LED, and incandescent lighting. The show open and promo package feature kinetic typography, motion-driven callouts, and bold graphic elements that echo the pulsing nightlife of the city. Each piece was built to feel just as unpredictable and attention-grabbing as Vegas itself.

The result: a full toolkit that captures the electric energy of the Strip and amplifies the show’s untamed personality, bright, bold, and impossible to ignore.

STRATEGY

DESIGN

Motion Graphics

EDIT

COLOR

FINISHING

SOUND DESIGN & MIX

VERSIONING

TOOLKIT