HBO FREE PREVIEW, SEEING IS BELIEVING

With our Seeing Is Believing campaign we set out to capture the emotional depth and cinematic quality that defines the HBO brand, presenting the preview as an experience, not a hard sell. The work was designed to feel like an invitation to something bigger.

Blending the worlds of commercial and brand anthem, the campaign focused on capturing HBO’s values and character, showing how they influence the storytelling audiences love. The result was a message that was less transactional and more aspirational, rooted in the idea that once you see what HBO offers, you’ll believe in the power of its programming.

Visually, the spot takes place in a fully CG environment anchored by a massive central screen, surrounded by circular strips of screens resembling wings. We created dynamic camera moves to sweep viewers through the space, seamlessly combining live-action talent with digital environments to create a high-end visual experience.

STRATEGY

CONCEPT

CREATIVE DIRECTION

DESIGN

LIVE ACTION PRODUCTION

Motion Graphics

EDIT

COLOR

VFX

AUDIO MIX & SOUND DESIGN

VERSIONING