FROM THE SCREEN to the Green

This innovative creative bridges seamlessly from a hero Grand Wagoneer commercial to rejoin GOLF’s live Ryder Cup coverage. Designed to spotlight the Grand Wagoneer’s premium positioning, the visuals align American craftsmanship and heritage with the prestige of Team USA.

As the commercial concludes, the camera pulls back to reveal we’ve been watching through the Grand Wagoneer’s industry-first front passenger screen. The perspective continues to widen, showcasing the SUV’s spacious, high-tech interior, with Ryder Cup footage playing across all in-vehicle displays.

Finally, we cut to a dramatic exterior wide shot of the Grand Wagoneer, before transitioning into Team USA highlights, delivering a smooth, brand-forward reentry into live coverage.

STRATEGY

CONCEPT

CREATIVE DIRECTION

Motion Graphics

3D ANIMATION