FROM THE SCREEN to the Green

This innovative creative bridges seamlessly from a hero Grand Wagoneer commercial to rejoin GOLF’s live Ryder Cup coverage. Designed to spotlight the Grand Wagoneer’s premium positioning, the visuals align American craftsmanship and heritage with the prestige of Team USA.

As this year’s Ryder Cup heads to Bethpage Black, we took the Jeep Wagoneer on an unforgettable journey from the heart of New York City to the iconic course. Along the way, we showcased the Wagoneer’s beautifully crafted and spacious interior. Finally, we cut to a dramatic exterior wide shot of the Grand Wagoneer, before transitioning into Team USA highlights, delivering a smooth, brand-forward reentry into live coverage.

The Grand Wagoneer is the perfect ride for a legendary golf event.

STRATEGY

CONCEPT

CREATIVE DIRECTION

Motion Graphics

3D ANIMATION