In 2026, NBC will air sports on Sunday nights 48 out of the 52 weeks of the year. To celebrate this partnership with the NBA, MLB, and NFL, NBC collaborated with the Northern Lights Agency to craft a spot that would Air on Super Bowl Sunday.

Leaning on the Iconic Etta James’ song “A Sunday Kind of Love”, we highlighted the iconic players and emotions that the NBA, MLB, and NFL bring on Sunday night, game night, on NBC.

CREATIVE DIRECTION

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SOUND DESIGN/MIXING

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