Some places you never outgrow — you just keep coming back. For Sesame Street, Northern Lights led creative direction and editorial on a brand image spot designed to bring the neighborhood’s warmth, humor, and heart to YouTube, stitching together beloved moments from its iconic cast of monsters, birds, grouches, and humans.

With a tone that’s playful, inviting, and instantly recognizable, the piece captures the joy of spending time with familiar friends while introducing the magic of Sesame Street to a new generation of viewers, right where they’re already watching.

creative direction

editorial