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Earn Your Pinstripes
YES Network
From Jeter to Judge, The Legacy Lives On
We partnered with our friends at YES Network to craft Earn Your Pinstripes, an emotional, cinematic tribute to the next chapter in Yankees history. Marking the powerful handoff from Derek Jeter to Aaron Judge, the spot captures the soul of Yankee leadership, where legacy isn’t handed down, it’s earned.
With stirring visuals and a tone that honors the legacy of the Bronx Bombers, the piece reinforces the timeless truth, there’s no “I” in team, and no shortcut to greatness.
The trailer was named a Promax Hot Spot and ignited Yankees fans across social.
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SOCIAL
Shortly after sharing, YES's social channels exploded with positive fan feedback:
"You got us all ready to run at full speed across the nation to 161st with this at 9AM"
"Literally caught chills!!!!!!!!!! LETS GO BOYS HISTORY AWAITS!!!!!"
"This is what I needed at 913 in the morning"
"Oooh the goosebumps, the chills!!! Let’s go Yankees!"
This isn't about just one person. Never was.
Now let's go earn our stripes!