Redefining Change with PBS for Earth Month

PBS invited us to create their 2024 Earth Month image campaign, an initiative designed to spotlight the network’s climate-conscious programming and long-term environmental commitment. Launching on Earth Day and running throughout the year, the campaign emphasized not just what’s at stake, but what can be done.

Our creative approach reframed the word “change,” shifting its tone from ominous and overwhelming to exciting, inspiring, and full of possibility. Through bold editorial and uplifting messaging, we helped PBS lean into its trusted voice, one focused on solutions over fear.

Deliverables included a hero trailer, cutdowns for broadcast, and social assets tailored for Instagram and TikTok, ensuring the message reached viewers across generations and platforms.

Creative Direction

SCRIPTS

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TYPE DESIGN

ANIMATION

FINISHING

SOUND DESIGN & MIX

SOCIAL